Express Pizza

Express Pizza is a mobile pizza delivery app that was created in order resolve issues with mainstream delivery services.

User interviews were conducted in order to identify pain points commonly found in the industry. Design solutions were driven by user feedback.

Branding for a ramen shop in Hong Kong.

Express Pizza

Affinity Map

After conducting user interviews with a sample size of 12 individuals, the main concerns with delivery apps were:

  • Communication

  • Limited dietary preferences

  • Payment safety

  • Access budget/ promotion information.

Persona

Aileen

7/12 individuals interviewed were mothers in the workforce. Therefore, the persona used for this project was Aileen.

Overall, the persona who is most likely to use Express Pizza is someone who is limited for time and is in need of an easily accessible delivery service.

Interactive User Flow Prototype Via Marvel:

In order to better understand the user flow throughout the app, I utilized Marvel to sketch out my first iteration of my design.

Flow throughout the first three pages are displayed.

Final Design Solutions

Budget/ Promotions:

The first three pages of the app appeal to the user’s needs of:

  • Knowing the display price

  • Accessing promotions easily

  • Calories and price listed next to the item

  • The ability to filter by specific key words in search preferences

Improvement of Communications:

These two app screens appeal to the user’s needs of:

  • Viewing the current location of the driver

  • The option to contact the driver via messaging: contact button

  • The ability to cancel the order if needed

  • Clear copy detailing order processes

Dietary Preferences:

This screen was designed to appeal to the user’s needs of:

  • Diet preferences

  • Allergy preferences

Payment Safety:

These three app screens appeal to the user’s needs of:

  • Having access to a variety of payment types

  • Terms of Service being easily accessible

  • Mobile receipt via history on the app

Zoe Weimer’s Portfolio | UX Designer

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