Confident Choice Prep

Confident Choice Prep is a college preparatory tutoring service that encourages students to reach their maximum potential. The college process is both daunting and stressful. Therefore, Confident Choice helps to facilitate the steps in finding the best college placement.

At Confident Choice, it is their mission to share knowledge about the application process and make college services accessible to everyone.

Art direction and design for a pickle shop.

Confident Choice Prep

Logo

When designing the logo, I wanted to easily relay the idea od finding an institution that is right for you. In addition, I wanted to emphasize the feeling of “confidence” in one’s decision.

It is imperative that the logo support the themes within the mission statement of accessibility, knowledge, and confidence.

Persona

Charlotte

The persona used for Confident Choice Prep was Charlotte.

The person who is most likely to use this service is someone who needs:

affordable prices
easily displayed services
accreditation of “tutors”
flexibility of hybrid environment

Site Map

Having a detailed site map was imperative in the creation of the website to better understand the user flow as well as content placement.

One of the needs of my persona was easily accessible services, therefore, there needed to be a navigation element detailing these services. The overview page lists these in a macro way.

Another need of the persona was to understand the accreditation of the “tutors”. That being said, the subsection “Who We Are” speaks to their expertise.